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Is Email Marketing Really Worth The Hype? Some Benefit To Know

Updated: Jun 30, 2022


In an age where social media platforms have skyrocketed, email marketing still remains the most efficient way to connect with your audience.


It’s not just a business option but a NECESSARY tool for digital marketing.


WHY?


Because when it’s done correctly, it can HELP your business generate more leads, advance brand awareness, build long term relationships, increase your sales, maximize profits and promote growth.


But when it's done wrong, it can come across as spam that can quickly annoy people.


What is it actually?


Let’s see.

WHAT IS EMAIL MARKETING?


Email marketing is a form of digital marketing that uses emails to promote your business’s product or service.


It helps make your customers aware of your latest products or services by integrating it into an automated marketing strategy.


Which is a win-win for your business. ESPECIALLY with the continuing growth of technology.


You see, EMAIL has become the #1 communication channel.


Approximately, 99% of people check their email DAILY! There’s NO other communication channel that EVEN comes close.


Why? It’s simple.


Emails CONVERT better!


Statistics show that people who buy products that are marketed through emails are more likely to spend more than those who do not receive any email offers.


This makes email marketing one of the most powerful marketing tools with the highest ROI.


It’s simply one of the BEST ways to make online sales.


How do you begin?


HOW TO START EMAIL MARKETING?


Email marketing is made up of several steps.


1. Set a REALISTIC measurable goal-This is the most important step before creating your campaign.


Specifically, “what is the purpose of your campaign? Do you want to drive sales or improve engagement? When do you want to accomplish this goal, 3 months, 6 months, a year?”


You need to know your WHY before you begin.


2. Choose an Email Marketing Platform-There’s several different platforms you can use such as MailChimp, Aweber, ActiveCampaign, Constant Contact and more.


Do your research. It’s good to do a comparison to determine which would work best for your email marketing goals, cost efficiency and can handle your business growth.


3. Build your email list-It doesn’t matter what type of industry your business is in, an email list key for a successful marketing strategy.


With an online business, you want to attract potential customers by targeting your specific audience.


An email enables you to share your story, promote your business, showcase your products or services and turn these potential customers into buyers.


By using opt-in forms, this helps to generate leads by attracting your audience to sign up, download, click or buy now.


Because you CLEARLY cannot have a campaign without one.


4. Create a Campaign and Build an Email-With your email marketing provider, creating a campaign is pretty easy. There’s a page for campaigns. You simply click on “Create Campaign” or something similar and begin.


You’ll follow a series of steps and create a template. This will create your email to start your campaign.


5. Enable Autoresponder- First email is created, awesome! Now what?


It’s time to put it into action!


Autoresponder allows you to automate sending the emails. Specific actions or time can be set up to trigger the emails.


By using autoresponder this can help build trust with your audience, nurture leads, provide confirmation that data was received and provide useful information about your products or services.


6. Enable Tracking-Tracking your email marketing is important. It helps you to optimize its performance analytics to see what is working.


A/B testing analysis can help track the unique open rate, click-through rate, click-to-open rate, bounce rate, unsubscribe rate and spam complaint rate.


A good way to track the metrics of your campaign through your email marketing service provider and Google Analytics.


7. Hit SEND!-Your email marketing campaign is NOW ready!


You may hit it out of the park the first time. BUT if you don’t don’t worry, failure is a part of success!


There’s a lot that goes into an email marketing campaign. Trying to figure it out on your own can be overwhelming. Just remember, you DON’T have to do it alone.


Reach out today and let’s do this together!















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