Think about it — how often do you say something to Alexa, Siri or Google instead of typing it?
You’re not alone!
More and more people use voice commands to get answers, locate businesses, even decide on what to purchase.
So, how do you make sure your content is ready to “talk the talk”?
Don’t worry—it’s easier than you think!
Here are some easy-to-follow, everyday tricks to make your copy voice search friendly and captivate your audience.
Ways To Optimize Your Copy for Voice Search
It’s all about stepping into your audience’s shoes and thinking about how they speak, not just how they type. From conversational tones to answering real-world questions, here’s how to ensure your copy gets noticed in the age of voice search.
1. Think Conversational
When was the last time you spoke like a textbook? Probably never.
That’s because voice search is all about natural language.
People ask questions like they would in real life:"Where can I get the best pizza?" or "How do I make a chocolate cake?"
Your copy should mirror this conversational tone. Use simple, everyday language that reflects how people talk. Try to be as direct as possible, “Looking for the best pizza near you? Here’s where to go!”
2. Target Long-Tail Keywords
Voice search users don’t search like they type. Instead of just saying, “pizza,” they might ask, “Where’s the best pizza spot that’s open late near me?” These are called long-tail keywords, and they’re more specific than traditional search terms.
Research questions your audience might ask. Tools like AnswerThePublic or Google’s “People Also Ask” section are great places to start. Then, incorporate those phrases naturally into your content.
3. Use Question-Based Content
Voice searches come as who, what, where, when, why or how questions. And if the copy can answer those questions for you, then search engines will be able to pull your content in a featured snippet (that’s the SEO miracle!)
Say you’re a writer for a beauty company, for instance. You could include a title such as "What should I use for my face to help absorb moisture" and answer in the comments below in a short, concise way.
4. Focus on Local SEO
If you’re a small business or targeting local customers, voice search is your best friend. People often use voice search for location-specific queries, like “Best coffee shop near me” or “Where can I get my car detailed in [city]?”
Make sure your website includes local keywords and that your business information is updated on Google My Business. Mention your city, neighborhood, or even nearby landmarks where it's relevant.
5. Prioritize Mobile-Friendly Content
Most voice searches happen on mobile devices, so your website has to be mobile-friendly. Slow-loading pages, hard-to-read fonts, or clunky navigation will send users running (and search engines, too). Optimize your site for speed, simplicity, and usability.
6. Write for Featured Snippets
Featured snippets are the short answers you see at the top of Google search results. These snippets often get pulled into voice search answers.
To increase your chances of landing there, write clear, concise answers to common questions, and format your content with bullet points or numbered lists.
7. Keep It Clear and Direct
Voice search users want quick, actionable answers so avoid jargon or long-winded explanations.
Break up your content with short paragraphs, subheadings, and bullet points to make it easier to skim.
The best copy for voice search is conversational, local, and digestible.
And if you target how people speak instead of typing, you will get higher rankings and connect with your targeted audience.
Got questions about voice search or need help optimizing your copy? Let’s chat! I’ll help you craft content that speaks directly to your audience.
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