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Repurposing Your Content: Why You Should Do It And How To Get Started

Updated: Apr 4

You’ve probably heard the phrase “content is king.” And it’s true—high-quality content is a key ingredient in any successful digital marketing strategy.

But what many people don’t realize is that you don’t have to start from scratch every time you want to publish new content.

Really? Yup!

In fact, repurposing your existing content is a great way to save time and ensure that your audience is seeing fresh, relevant content on a regular basis.

Let’s take a closer look at why you should repurpose your content and how to get started.

Why Repurpose Your Content?

There are a number of reasons why repurposing your content is a smart idea:

  • It saves you time- Trying to come up with new ideas, writing, editing, and publishing original blog posts is time-consuming. By repurposing your existing content, you can quickly and easily create new pieces without having to start from scratch.

  • Helps you reach new audiences- When you republish your content in different formats (e.g., turning a blog post into an infographic or podcast), you’re able to reach new audiences who consume content in different ways. This gives you a chance to expand your reach and grow your brand awareness.

  • Keeps your audience engaged-(and that is key!) If someone reads or watches one of your pieces and enjoys it, chances are they’ll be open to reading more of your content—as long as it’s high quality and relevant to their interests. By repurposing your content, you can keep your audience engaged without putting in extra hours creating new material.

How To Get Started With Repurposing Your Content

Now that we’ve looked at some of the reasons why repurposing your content is beneficial, let’s talk about how to go about it!

When it comes to repurposing content, there are a few key things to keep in mind.

  • Start with evergreen pieces. When choosing which pieces of content to repurpose, start with evergreen resources like ebooks, whitepapers, case studies or blog posts that will remain relevant for months or even years to come. These are the types of pieces that will continue to generate leads long after they’re first published.

  • Update outdated information. Nothing worse than reading outdated material. If you have an older piece of content that still receives consistent traffic, it’s always a good idea to do a fresh data search before republishing it. This is a great way to breathe new life into an old piece and ensure that it continues to be useful for your audience.

  • Break down long-form content into smaller pieces. If you have a lengthy ebook or whitepaper, consider breaking it down into several smaller blog posts or even an entire series of blog posts. This makes your content more manageable and easier for people to consume—and it gives you more individual pieces of content that can be promoted separately through social media, email marketing, etc.

Bottom line is that there are so many benefits to repurposing your existing content instead of starting from scratch.

Let’s face it, time is money. Actually, money is money and time is WEALTH. It’s precious to say the least, so don’t waste it on unnecessary work.

So, what are you waiting for? Start repurposing your content!

It’s a great way to give your old content new life, reach new audiences, and drive traffic back to your site.

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