Once upon a time in order to run a business, you’d open up a shop, put out an ad and sell your product or services over the counter.
Seems pretty simple, right?
EXCEPT, in a blink of an eye, we were blasted into the future!
Technology evolved, the internet came along and the game changed.
NOW in order to run a successful business you need to be able to write copy and LOTS of it.
Why?
Because without an actual physical shop, the only way people are going to pay attention to what you’re selling is through copy.
So what does that mean for you?
It means if you’re looking to convert more browsers into buyers to grow your business, you need to hire a copywriter!
Let’s look further.
WHAT IS A COPYWRITER?
A copywriter is someone who creatively writes persuasive words to grab the reader’s attention and stoke them into some type of action.
BASICALLY, it’s someone who creates an advertisement that motivates prospective customers to either click, download, subscribe, sign up, and buy now!
Copywriters work in ALL industries, ALL over the world and with ANY size business.
Some job functions are:
Interpret direction and create persuasive copy through points adapted from creative briefs.
Managing multiple projects with deadlines.
Collaboration with other people from PR to marketing.
Produce high-quality error free content that adheres to a company’s particular style guide.
Write social media content that captures the client’s voice and brand.
Propose underlying strategy concepts for the copy to the company's leadership.
Copywriters work on websites; email marketing; slogans; press releases; brochures; white papers; case studies; copyediting and more.
There is SO much a copywriter can do to help grow your business in the direction that leads you to your dream clients.
HOW DO I KNOW IF I NEED ONE?
If you’re feeling as if your brand or business is falling short, chances are you need a copywriter.
Reality is, it doesn’t matter how awesome your product or service is. Without targeted, persuasive copy your marketing simply won’t deliver.
Your emails will bomb. Your website will grow dust, and customers won’t GET why they should particularly buy from YOU!
How come?
Because the fact is, good copy SELLS.
BUT writing effective copy isn’t easy.
It’s a combination of techniques and experience.
It gets straight to the point and conveys your message in as little words as possible. AVOIDING all the unwanted babble!
Making every word you write an opportunity to attract new leads to your business, compel them to take action, create a connection, and convert casual readers into customers.
Sounds awesome! Right?
Trying to figure out how to get your business on the marketing map is no picnic. It can be overwhelming and stressful making you want to throw in the towel.
Investing in professional copy will help you save time, money and energy. Giving you back the freedom to focus on other aspects of your life and business.
Want to learn more? Reach out today!
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